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Romeo the Cat Uses Twitter to Raise $5000 for Animal Rescue Organizations



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romeo_cat Could you say no to that face? That’s Romeo the Cat, and he’s been using Twitter to raise more than $5,000 to benefit animal rescue organizations.

Christina Cottini, writing in Tattle Tails blog, reports that “what started as a bit of a joke has morphed into a phenomenon.” Since starting to Tweet in February, Romeo has amassed more than 3,000 followers.

The phenomenon provided a powerful platform for a widespread fundraising effort for nonprofit rescue organizations. Romeo has committed to contribute 5 cents for each follower on Twitter, and those followers have shown support in droves by matching his donations.

This project has evolved even further into a monthly FURPOWER campaign. A new rescue organization is selected each month via random drawing. Submissions are accepted during the preceding month on Romeo’s blog at RomeoTheCat.com.

Nominated organizations must be US-based, dedicated nonprofits, and include cats in their efforts. Several pet brands have recognized the significance of the FURPOWER campaign and have become sponsors. Romeo’s efforts even received mention in David Pogue’s blog in The New York Times in March.

During the first week of April, Romeo and his followers have raised more than $1,200 for Kitten Rescue in Los Angeles. To participate or learn more, visit RomeoTheCat.com. Follow Romeo the Cat on Twitter.


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3 Comments

Kitten Rescue

Thanks for blogging about Romeo!



Romeo the Cat Uses Twitter to Raise $5000 for Animal Rescue … | FUN 4 PETS

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Georgia

Romeo is the coolest cat! What a great way to make a difference for pet rescue!

Another great way to help pet rescue is to use http://www.dogreatgood.com for searching the internet. So much better than google because money is donated to pet rescue groups when you search.

Romeo should be their spokescat : )