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Doggelganger: find – and adopt – a dog who looks just like you!



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Colenso BBDO came up with the phenomenal Doggelganger for the New Zealand Pedigree Adoption Drive to encourage adoption of shelter dogs.

Colenso developed Doggelgänger, “Human to canine pairing software,” to connect homeless dogs to their human look-alikes. After all, everyone knows that dogs and their people tend to look alike!

Using NEC’s facial recognition technology, which is actually used in anti-terrorism and border control, Doggelganger analyzes a photo of your face and compares your facial features with dog photos in the shelter’s database to match you with a current stray looking for a home. Voila! You get to adopt a canine companion who happens to look like your double! How cool is that!!!!

Yeah, Pedigree’s campaign is ultimately about selling dog food, but they’re going to do well by doing good, and that’s the best thing a company can do! What an extraordinary way to help encourage adoptions! Benny Bix Ochman Labradoodle Puppy sends Pedigree, NEC and Colenso a big woof!


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1 Comment

Rabbit jerky

That sound really funny….Dog look like you or you look like your dog.
Its would be easy to find a lost dog then, You can ask the public:

You: “Hey…Have you see my dog….?
Public: No, which one?, How does it look like?
You: Look at me…..!