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The Shelter Project: “a person is the best thing to happen to a shelter pet”



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The Shelter Pet Project, is a public service campaign that wants to break down misconceptions about shelter pets.

With a series of humorous videos and print ads, the campaign communicates that pets in shelters are wonderful, loveable, loyal friends. The slogan: “A person is the best thing to happen to a shelter pet. Be that person. Adopt.”

The Shelter Pet Project hopes to make shelters the first place potential adopters turn when looking to get a new pet, so that all healthy and treatable pets can find loving homes.

The campaign, begun in 2009, is the result of a collaborative effort between two leading animal welfare groups, The Humane Society of the United States and Maddie’s Fund, with the Ad Council.


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1 Comment

AnneHSUS

Thank you so much for sharing this video from the Shelter Pet Project! I love this whole series of videos, and I’m so glad to see that others are enjoying them too! :)