New Orapup promises a cure for dog breath

By BL Ochman

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Chances are, nobody ever said “You have dog breath” and meant it as a compliment. Orapup to the rescue!

Orabrush, which has sold more than 2.5 million of its tongue cleaners that promise to cure human bad breath, is set to tackle dog breath – which 99% of dog owners would probably describe as stinky – with new Orapup.

“With Orapup, promises Orabrush inventor Dr Bob Wagoff, “your dog cleans it’s own tongue, eliminating bad breath at the source—without even knowing what it’s doing!”

Designed by Orabrush Founder and Chairman Robert “Dr. Bob” Wagstaff, the Orapup combines ultra-soft pointed bristles with four in-line scrapers, which collect and remove bacteria from the dog’s tongue.

“The dog won’t even know what it’s doing”
A formula made with all FDA-approved ingredients that the company claims will help prevent gum disease and reduce tartar is applied to the surface of the Orapup to entice dogs to lick the brush, allowing them to clean their own tongues.

The company, which has built its brand with more than 100 YouTube videos that have had more than 49 million views, is raising the money for Orapup on the crowdsourced fundraising site Indiegogo .

They quickly surpassed their $40,000 goal when nearly 2500 people invested small amounts in the new Orapup. In return for a minimum $15 contribution, backers can preorder a limited edition Orapup and receive other Orabrush products as perks. Orapup, which will be manufactured in the United States, is scheduled to hit store shelves beginning in Q1 2013.