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VIDEO: The Power of Puppies in Marketing


Lab PuppyHow powerful are puppies in marketing? A lot of companies think they can motivate people to donate to charity, buy products and launch campaigns.

On episode 138 of Beyond Social Media Show, my co-host, David Erickson, and I discussed several marketing campaigns featuring puppies.

Verizon, The ASPCA and Purina used adorable puppies to in commerce and charity. And, as long as adorable puppies are involved, most of us will watch until the end.

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